To be effective on the web, you have to capture your visitor's imagination as quickly as possible. Nothing is more effective than the use of metaphor.
This type of communication is absorbed quickly and creates meaning and experience BEFORE your client finishes reading the advertisement on the screen.
A well-selected methor creates a new way of seeing things and allows a person to bond with reasons why your service is the one that will meet their needs.
If this approach to web design interests you, please email me at firstname.lastname@example.org.